OceanFront
Hospitality & Leisure
Project
Brand identity for an integrated development, Trat's newest landmark.
Scope of Work
Brand Identity
Signage & Environmental Graphic
Year
2023
Location
Trat, Thailand

KKBB-OCN-Logo.jpgBe at ease, even if for a while. Oceanfront is a gathering space where people come together to enjoy quality moments, adding value to their day regardless of their origin or destination. Situated in Trat, serving as the speedboat pier for neighboring islands like Koh Chang, Koh Kood, and Koh Mak, Oceanfront aims to become the go-to stop before travelers continue their journey to other provinces or nearby islands.

Whether it's a quick cup of coffee on your way to the dock, indulging in a seafood feast, learning to sail for a day, or enjoying music and glamping under the stars at night, Oceanfront promises a calming liberation amidst a hint of jubilation, offering novel and contemporary experiences in a leisurely atmosphere.

Our logo, inspired by ocean waves, reflects the space's calming yet dynamic atmosphere. Oceanfront's primary colors comprise two shades of blue, representing the ocean's depth, transitioning from turquoise to indigo to reflect its gradient. Turquoise embodies the brand's fun and relaxed personality, appealing to both young and old, while indigo exudes trustworthiness and expertise with its strong and solid hue.

Inspired by the unpredictable experiences of visiting Oceanfront, the graphic pattern features the word "oceanfront" in Neureal font, cropped and rotated to form a modular structure, symbolizing the modern and playful spirit of the space.

More Hospitality & Leisure Projects
© 2017 - 2024 Kiki and Bouba Co., Ltd.