Marchwood
Food & Drink
Project
Brand identity for a wine bar promoting accessible appreciation, located in the heart of Bangkok.
Scope of Work
Brand Identity
Packaging
Year
2021
Location
Thonglor, Bangkok

KKBB-MW-01.jpgMarchwood, situated in the vibrant Thonglor district of Bangkok, stands as a wine bar aspiring to be the ultimate haven for the appreciation of exceptional wines. Recognizing that the essence of a good wine extends beyond its liquid composition to include the glass, the air, and the overall ambiance, Marchwood mirrors the intricate process that yields a fine wine in crafting an establishment that enriches the entire wine-drinking experience.

Our branding is designed to convey an atmosphere that is not only warm and delightful but also radiates sophistication and tastefulness. The logo, combining serif and sans-serif fonts, embodies this essence, presenting a refined appearance while maintaining a relaxed silhouette. The playful twist in the letter "R" subtly pays homage to the imagery of a wine glass, underscoring our commitment to infusing sophistication with a hint of playfulness.

Inspired by wine, our visual elements and color palette draw from the rich hues of red wine, white wine, grapes, and nature. Spray paint aesthetics are incorporated to mimic the dynamic action of crushed grapes, adding a layer of visual intrigue reminiscent of the winemaking process. This comprehensive approach in our branding captures the essence of Marchwood—where sophistication and playfulness harmoniously converge in celebration of the art of wine.

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