Troopers
Fashion
Project
Brand identity and merchandise for a fashion outdoor wear brand.
Scope of Work
Brand Identity
Copywriting
Merchandise
Packaging
Photography
Year
2022
Location
Bangkok, Thailand

KKBB-TRP-Logo.jpg

Troopers, a fashion label, is dedicated to providing outdoor wear suitable for daily use and various outdoor activities. This rebranding initiative presents the challenge of creating multiple logo marks with versatility, ensuring uniqueness across all products without introducing repetitiveness. The design consistently upholds a distinctive rural-urban style throughout the brand and merchandise. In terms of photography and styling, we seek to capture the essence of a leisurely day away from the city, adopting a refined and relaxed tone, emphasizing a restful day with good company rather than high-intensity outdoor sports activities.

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