PokPok
Retail
Project
Brand identity for a vintage goods marketplace.
Scope of Work
Brand Identity
Year
2023
Location
Bangkok, Thailand

KKBB-PKPK-Logo.jpgPokpok is a vintage market situated in the Sukhapibhan 5 area on the outskirts of Bangkok. As the owner of Papaya, a renowned vintage furniture curating warehouse brand, they aspire to extend their space to friends and the vintage community, welcoming them to participate in sharing and selling vintage items. Drawing inspiration from the owner's daughter's personal preference for mid-century style, we have crafted a minimalistic identity with an iconic yet relaxed feel, employing simple shapes and solid colors.

The mascot of Pokpok symbolizes the owner, the father of the family, who, during his youth, was constantly on the move, traversing from store to store, engaging in the buying, trading, and selling of vintage items. This embodiment infuses a personal touch and nostalgic allure into the market's identity.

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