Rally Movement's booth at the Goodhood Market is intended to serve as a warehouse clearance sale, necessitating a design focused primarily on functionality with bold branding to capture the attention of visitors amidst the bustling atmosphere. Given the high popularity of the Goodhood Market, the boldness of the design is of paramount importance. Our design approach adheres to the brief with two key objectives: maximizing product showcase and stock, and highlighting the new launch bag.

To achieve these objectives, we have optimized the layout by maximizing the hanging module for clothes along both the vertical and horizontal axes around the outer rim of the space. The new bag launch is strategically positioned in the middle, allowing ample space between the outer rim and the center piece to facilitate traffic flow. Additionally, considering the location of the market along the Chaopraya riverside, where wind can pose a significant challenge, we have designed the hanging rail and mirror to be attached to the existing metal frame of the structure. This approach not only enhances the structural integrity of the booth but also helps mitigate the effects of wind, ensuring a stable and secure setup throughout the duration of the event.