Our goal is to create a vibrant and playful identity that would make this kombucha beverage the life of the party for non-alcohol drinkers. With its sparkling sensation reminiscent of beer or soda, kombucha offers a healthier alternative for those looking to enjoy the festive season without the alcohol.

Inspired by the upbeat vibe of Michael Jackson's "Beat It," the owner opted to use it as the product name, playfully acknowledging the beverage's main ingredient, beetroot. Drawing inspiration from the brand's name, "Three Goats Kombucha," the illustration on the bottle showcases three mascots—the beetroot goat, the party goat, and the iconic MJ goat—capturing the essence of celebration and joy.

To add to the fun, we designed the label to ensure it can be read from any angle. This allows it to become part of the festivities, doubling as a bottle spinning game. With the label slightly tilted and slanted, it adds an extra element of enjoyment and leaves a lasting impression on partygoers.

In essence, our design aims to enhance the overall experience of "Kombucha Cheer," making it not just a beverage, but a memorable and interactive part of any celebration. Cheers to spreading joy and good vibes with every sip!