Project Bakeshop is a Home Baked Bakery that embodies the concept of "The Joy of Life Should Be Simple and Uncomplicated." Rooted in the pursuit of simple pleasures and the delight found in everyday moments, the brand seeks to capture this essence. Clean typography is employed to convey the straightforward nature of the joyous experience offered by Home Baked Bakery. Overall, the identity design aims to embrace the beauty of normalcy and simplicity, communicating that at Home Baked Bakery, the joy of life is savored in the uncomplicated pleasure of freshly baked goods. This approach ensures that every customer's experience is a delightful and easily understood celebration of life's simple joys.